Tuesday, February 28, 2012

Apple Inc to unveil a faster, better-equipped version of iPad on March 7

 Sahit Muja: New York
Sahit Muja:  Apple Inc to unveil a faster, better-equipped version of iPad on March 7

The invitation-only event will be held at 1 p.m. EST on March 7 at the Yerba Buena Center for the Arts in San Francisco, where it also introduced the last two generations of iPads.

 Apple, which sent the invitation to reporters by email on Tuesday, did not divulge details of the event beyond saying: "We have something you really have to see. And touch."
The company's market value has climbed steadily in past weeks, buoyed by anticipation over its latest gadget as well as by hopes that Apple will finally accede to shareholders' demands that it return some of its $98 billion war chest of cash and securities.

On Tuesday, Apple shares racked up a record high of $534.62 in heavy trading on the Nasdaq market before easing slightly to $532.70, up 1.3 percent on the day.

Apple iPad tablet sales doubled in the December quarter to 15.43 million units. The company has sold about 55 million iPads since it introduced the device in 2010.

It may be looking to "make further inroads into the general computing market" with the newest iPad, Greengart said.

Chief Executive Tim Cook has often said that he expects tablets to outsell personal computers eventually. Cook, who took the company's helm after visionary Steve Jobs died in October, will likely lead the event, with ample help from marketing chief Phil Schiller and other executives.

With the iPad 2 starting at $499, investors will also be watching to see if Apple plans to discount it, creeping farther down the price chain and closer to the Fire, to broaden the iPad's appeal.
Sahit Muja
President and CEO
Albanian Minerals
New York

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